Product Marketing Manager( IT Product)

Product Marketing Manager( IT Product)

Job Name: Product Marketing Manager( IT Product)
Job Role: Digital Marketing Manager
Industry: Software, IT
Job Location: Udaipur (Rajasthan)
Experience:  3 - 8 year
Skills: SaaS, Digital Marketing, A/B testing 
Salary: Best in the Industry
Education: BCA, MCA, B.tech(CS/IT), MBA

Job Summary:

We are looking for a Software Product Marketing Manager to focus on growing our user base and SaaS revenue. his mission will be to grow our business by bringing new features to market through crisp, compelling launch strategies while crafting clear positioning and messaging that connects with our target audience.

Job Description:

Own and articulate compelling product positioning through all internal and external communication channels, including sales training, customer communication, website, conferences (virtual for now), webinars, industry events, and other avenues. Develop end-to-end marketing plans to drive prospects through the funnel from awareness to sales conversion or upsells. product marketing experience, with a preference in SaaS, self-service, and B2B Enterprise products. Proven track record of driving growth. Experience with A/B testing. Strong analytical skills. Ability to grasp new technical concepts quickly. Strong written and oral communication skills; English fluency. Strong understanding of Project Management methodologies. Strong verbal, written, and organizational skills. You must experience in launching products for disruptive brands, and driving campaigns, communications, and go-to market initiatives. Optimize copy and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion and optimization. Research and implement search engine optimization recommendations. Research and analyze competitor advertising links. Develop and implement link building strategy. Set up and optimize company pages within each platform to increase the visibility of a company’s social content. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Drive the creation of high-quality digital assets such as video, podcasts, and infographics to support content strategy.