Digital Marketing Executive
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Job Name: Digital Marketing Executive
Job Role: Executive
Industry: IT/Software
Job Location: Udaipur (Rajasthan)
Experience: 2 to 6 Year
Skills: Google Adwords, Facebook ads, Amazon Marketing
Salary: Best in the industry
Education: BTech / MCA / BCA
Job Summary:
Senior Executive, Digital Marketing would need to create and manage promotion campaigns (via Facebook, Google AdWords, Youtube, Instagram, etc.) to drive sales of company products on the e-commerce portals.
Job Description:
Measure and report the impact of the above campaigns of product sales on Amazon, Flipkart, etc. Measure and report ROI parameters such as CPC, CTR, ACOS, Conversions, etc. Create tracking mechanisms for traffic and sales via Google / Facebook Pixels. Create and review creatives for the above campaigns. Manage product listings on Amazon and Flipkart. Execute, manage, and optimize paid digital campaigns across a variety of platforms using native and third-party tools. Responsible for channel planning across digital placements, including RTB and Open Web. Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs. Develop in-depth and technical reporting to showcase performance, both for clients and within the agency. Manage ad tech vendors to execute a campaign.